The goal
What should the content help change, and what would a useful result look like?
Your content hub
Nikos Garden
The direction, ideas and next steps
will come together here.
The direction
Before the ideas, a clear starting point.
The audience
Who are we speaking to, and what do we want them to feel, understand or do?
The connecting idea
The common thread that gives each piece of content a reason to exist.
Content formats
To developGood ideas start with
a clear purpose.
The starting format will appear here once the direction and scope are clear, with examples of how it could work.
Scripts & stories
To developFrom an idea
to something we can make.
Scripts will be added here as the format takes shape, including the opening, the story and any details to confirm together.
First, let’s get
the brief clear.
The next conversation starts with these three things. The plan will grow from there.